LA CROSSE – Kwik Trip CEO Dan Zietlow announced plans today to open up a brand new Kwik Trip store inside the Kwik Trip store located on W. George Street in La Crosse.
Kwik Trip operates over 400 stores in 20 cities across Wisconsin. The move will be the first in a series of concept stores that the company hopes will revitalize some of their underperforming locations.
The innovative floor concept features a smaller, identical Kwik Trip within the doors of the existing Kwik Trip that will have all the same amenities including full-service gas pumps, grocery selection, and emotionless employees in hairnets. Kwik Trip also introduced an Old Fashioned-flavored Slushee machine that will only be available in this new store within the store.
“Gasoline, cleanish restrooms, and very okay food are what our customers have come to expect when they visit us,” Zietlow said, “We want to keep exceeding our customer’s expectations, and we will keep putting Kwik Trips in places that no one expects or wants.”